A Singapore-based Lead UXUI/Experience Designer with roots in branding and graphic design. I specialise in crafting systems and digital products that connect business strategy with real user needs

Smartphone displaying a flight information app next to a laptop on a black textured surface.

FEATURED PROJECT

Redesigning national service into a human-centered, mobile-first experience.

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Laptop displaying a wellness website with a close-up of a serene woman's face and red background.

Elevating a Beauty Sanctuary Experience

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SAMBROW

Hand holding a smartphone displaying an e-commerce page for purchasing a SIM card or mobile plan from AIS.

Reimagining a Seamless, Scalable Telco Experience

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THAILAND LEADING TELCO COMPANY

A laptop displaying a fitness website with athletes on the screen against a dark background.

Elevating a fitness federation through purpose-driven digital storytelling.

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WNBF SINGAPORE

Designing a Future-Ready Corporate Banking Experience

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THAILAND LEADING BANK

Business card of LiLun Lee, Director of Operations, with contact details and company card for HZ Capital Group on dark background.

Investing in Synergy, Built on Trust

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HZ CAPITAL GROUP

Various interior design and furniture promotional materials from Lian Huat, including room decor, furniture layouts, and branding.

Stewarding Comfort Through Every Move

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LIAN HUAT FURNITURE RENTAL