UX-driven designer and creative lead based in Singapore, building thoughtful brands, systems, and digital experiences that feel as good as they work.

Smartphone displaying a flight information app next to a laptop on a black textured surface.

FEATURED PROJECT

Redesigning national service into a human-centered, mobile-first experience.

View Project →

A laptop displaying a fitness website with athletes on the screen against a dark background.

Elevating a fitness federation through purpose-driven digital storytelling.

View Project →

WNBF SINGAPORE

Various interior design and furniture promotional materials from Lian Huat, including room decor, furniture layouts, and branding.

Stewarding Comfort Through Every Move

View Project →

LIAN HUAT FURNITURE RENTAL

Business card of LiLun Lee, Director of Operations, with contact details and company card for HZ Capital Group on dark background.

Investing in Synergy, Built on Trust

View Project →

HZ CAPITAL GROUP

Hand holding a smartphone displaying an e-commerce page for purchasing a SIM card or mobile plan from AIS.

Reimagining a Seamless, Scalable Telco Experience

View Project →

THAILAND LEADING TELCO COMPANY